The Role of African American Women in the Black Church

Faith is a strong guiding force in the lives of many African American women. And for all that they receive from their spiritual communities, they give back even more. In fact, black women have long been regarded as the backbone of the black church. But their extensive and significant contributions are made as lay leaders, not as religious heads of churches. Women Are the Majority The congregations of African American churches are predominantly women, and the pastors of African American churches are nearly all male. Why arent black women serving as spiritual leaders? What do black female churchgoers think? And despite this apparent gender inequity in the black church, why does church life continue to be so important to so many black women? Daphne C. Wiggins, former assistant professor of congregational studies at Duke Divinity School, pursued this line of questioning and in 2004 published Righteous Content: Black Womens Perspectives of Church and Faith. The book revolves around two main questions: Why are women so faithful to the Black Church?How is the Black Church faring in the eyes of women? Devotion to the Church To find out the answers, Wiggins sought out women who attended churches representing two of the largest black denominations in the U.S., interviewing 38 women from Calvary Baptist Church and Layton Temple Church of God in Christ, both in Georgia. The group was diverse in age, occupation, and marital status. Marla Frederick of Harvard University, writing in The North Star: A Journal of African-American Religious History  reviewed Wiggins book and observed: ...Wiggins explores what women give and receive in their reciprocal alliance with the church....[She] examines how women themselves understand the mission of the black church...as the center of political and social life for African Americans. While women are still committed to the historic social work of the church, they are increasingly concerned about individual spiritual transformation. According to Wiggins, â€Å"the interpersonal, emotional or spiritual needs of church and community members were primary in the women’s minds, ahead of systemic or structural injustices†.... Wiggins captures the seeming ambivalence of lay women towards the need to advocate for more women clergy or for women in positions of pastoral leadership. While women appreciate women ministers, they are not inclined towards politically addressing the glass ceiling that is evident in most protestant denominations.... From the turn of the twentieth century to now various Baptist and Pentecostal communities have differed and splintered on the issue of women’s ordination. Nevertheless, Wiggins contends that the focus on ministerial positions might camouflage the real power that women wield in churches as trustees, deaconesses and members of mothers’ boards. Gender Inequality Although gender inequity may not be of concern to many women in the black church, it is apparent to the men who preach from its pulpit. In an article entitled Practicing Liberation in the Black Church in the Christian Century, James Henry Harris, pastor of Mount Pleasant Baptist Church in Norfolk, Virginia, and adjunct assistant professor of philosophy at Old Dominion ​University writes: Sexism against black women should...be addressed by black theology and the black church. Women in black churches outnumber men by more than two to one; yet in positions of authority and responsibility the ratio is reversed. Though women are gradually entering ministry as bishops, pastors, deacons and elders, many men and women still resist and fear that development. When our church licensed a woman to the preaching ministry over a decade ago, almost all the male deacons and many women members opposed the action by appealing to tradition and selected Scripture passages. Black theology and the black church must deal with the double bondage of black women in church and society. Two ways they can do so are, first, to treat black women with the same respect as men. This means that women who are qualified for ministry must be given the same opportunities as men to become pastors and to serve in such leadership positions as deacons, stewards, trustees, etc. Second, theology and the church must eliminate exclusionist language, attitudes or practices, however benign or unintended, in order to benefit fully from the talents of women. Sources Frederick, Marla. Righteous Content: Black Womens Perspectives of Church and Faith. By Daphne C. Wiggins.  The North Star, Volume 8, Number 2 Spring 2005. Harris, James Henry. Practicing Liberation in the Black Church. Religion-Online.org. The Christian Century, June 13-20, 1990.

The Nature of Place in ‘The Chalk Pit’ by Edward Thomas...

‘The Chalk Pit’ by Edward Thomas and ‘The Woodpile’ by Robert Frost are both about being transported to a specific place and these places have an effect on the speaker(s). The setting of ‘The Chalk Pit’ is most likely at the foot of Wheatham Hill in Hampshire and nearby is an abandoned chalk mine. ‘The Woodpile’ is set in a frozen swamp/wood in wintertime. Both of the poems have similar settings and this verifies the fact that Frost and Thomas were both very similar people, both in poetry and in real life. Both poems are arranged in one large stanza. This is to keep the conversational nature of ‘The Chalk Pit’ flowing and realistic. Although ‘The Chalk Pit’ is essentially one large conversation, there is evidence of this speech or†¦show more content†¦This contrasts with the feeling of being included which is present in ‘The Woodpile’. The speaker in ‘The Woodpile’ is similar to speaker B in ‘The Chalk Pit’, in the sense that they are both very much deep thinking and inquisitive individuals. For example, the speaker in ‘The Woodpile’ is easily led by his surroundings, i.e. the small bird which he follows. He tries to imagine what the bird is thinking. This is known as anthropomorphism. Anthropomorphism is applying human attributes such as feelings and emotions to animals. As he tries to imagine what the bird is thinking, this provides a comic piece in the poem. He imagines that the bird is trying to maintain a distance from him, as if to think he is after its white tail feather. Speaker B in ‘The Chalk Pit’ is equally inquisitive as he tries to imagine the chalk pit being full of life and energy immediately before he and the other speaker enter. He uses the nouns ‘emptiness’, ‘silence’ and ‘stillness’, and then goes onto use the adjective form of these words. â€Å"...as if just before/It was not empty, silent, still but full/Of life of some kind, perhaps tragical†. This emphasises how abandoned and empty the chalk pit really is, but immediately contrasts with the idea that as soon as their backs are turned, the chalk pit comes to life. You feel

The House of Capulet in Romeo and Juliet

The House of Capulet in Romeo and Juliet is one of fair Verona’s two feuding families—the other being the House of Montague. Capulet’s daughter, Juliet, falls in love with Romeo, the son of Montague and they elope, much to the anger of their respective families. Heres a look at the major players in the House of Capulet. Capulet (Juliets Father) Hes head of the Capulet clan, married to Lady Capulet and father to Juliet. Capulet is locked in an on-going, bitter and unexplained dispute with the Montague family. Capulet is very much in charge and demands respect. He is prone to rage if he does not get his own way. Capulet loves his daughter very much but is out of touch with her hopes and dreams. He believes that she should marry Paris. Lady Capulet (Juliets Mother) Married to Capulet and mother to Juliet, Lady Capulet appears distanced from her daughter. It is interesting to note that Juliet receives most of her moral guidance and affection from the Nurse. Lady Capulet, who also married young, believes it was high time Juliet was married off and chooses Paris as the appropriate candidate. But when Juliet declines to marry Paris, Lady Capulet turns on her: Talk not to me, for Ill not speak a word; do as thou wilt, for I am done with thee. Lady Capulet takes the news of her nephew Tybalts death extremely hard, going so far as to wish death on his killer, Romeo. Juliet Capulet Our female protagonist is 13 years old and about to be married to Paris. However, Juliet soon stumbles upon her fate when she meets Romeo,  and instantly falls in love with him, despite him being the son of her family’s enemy. Over the course of the play, Juliet matures, making the decision to abandon her family to be with Romeo. But like most women in Shakespeares plays, Juliet has little personal freedom. Tybalt Lady Capulet’s nephew and Juliet’s cousin, Tybalt is antagonistic and has a deep hatred of the Montagues. He has a short temper and is quick to draw his sword when his ego is in danger of being damaged. Tybalt has a vindictive nature and is feared. When Romeo kills him, this is a major turning point in the play. Juliet’s Nurse A loyal maternal figure and friend to Juliet, the Nurse provides moral guidance and practical advice. She knows Juliet better than anyone else and provides comic relief in the play with her bawdy sense of humor. The Nurse has a disagreement with Juliet near the end of the play which demonstrates her lack of understanding about the intensity of Juliet’s feelings about love and about Romeo. Servants of the Capulets Samson: After the Chorus, he is the first character to speak and establishes the conflict between the Capulets and the Montagues. Gregory: Along with Samson, he discusses the tension in the Montague household. Peter: Illiterate and a bad singer,  Peter invites guests to the Capulets’ feast and escorts the Nurse to meet with Romeo.

The Importance Of Neoclassical Architecture In Europe

â€Å"The Renaissance is studded by the name of the artists and architects, with their creations recorded as great historical events† - Arthur Erickson, global architect and master planner. Throughout the rebirth of Europe, well-known artists and architects with their inventions, documented as great historical events, have benefit the lives we live today. During the Renaissance period in the late 14th century, many cultural and scientific advances were created to improve the development of Europe. This ensured that it could help the population with new and inventive resources, information and facilities. Many aspects of learning and teaching innovatively advanced to help the management of Europe. A cultural advance that was progressed†¦show more content†¦Proportion was the main element that differentiated the Medieval architecture style from the style of the Renaissance. Architects applied numerous humanist principles to their buildings and structures. Evidence of the architectural progress during the Renaissance is Filippo Brunelleschi’s famous dome at the Santa Maria del Fiore cathedral in Florence, Italy. The eight-sided dome was an overall achieveme nt of engineering and took him over 16 years to complete. Filippo Brunelleschi’s interest in the Pantheon, a temple of Roman architecture commissioned by Marcus Agrippa, inspired Brunelleschi to study the engineering of it. This essential information, collected and learned by Brunelleschi, was used effectively when assembling the dome. The structure itself was approximately 44 metres across and it weighed 37 thousand tonnes. As well as the dome, Filippo Brunelleschi invented machines to help him during the building process, and he significantly designed the first reverse gear machine. Not only was this an incredible and well-known construction by Brunelleschi, but it is evident that he applied several elements and practices, including shapes, columns and specifically proportion, adapted from the classical Roman culture to his own structures. Emerging from the Medieval period, Europe became secular, meaning fewer of the population was controlled by the CatholicShow MoreRelatedAnalysis Of Gulliver s Travels By Jonathan Swift1365 Words   |  6 Pagesthe classical art and culture of Ancient Greece and Rome. Neoclassical means the revival of the ancients. The Neoclassical age coincided with the Enlightenment in the eighteenth century and lasted into the early nineteenth century, competing alongside Romanticism. Neoclassical architecture, however, lasted from the eighteenth century through the twenty-first century. Neoclassicism originated in Rome, but quickly spread throughout all of Europe when European art students returned home from the GrandRead MoreEssay on Renaissance vs Neoclassicism1295 Words   |  6 Pagescould two periods such as the Neoclassicism and the Renaissance be so successful and be focused on very different things? Neoclassicism and the Renaissance are two major periods in the history of art during whic h different forms of art including architecture, painting, music and visual arts, significantly advanced. It was during these periods, different artists became very famous as a result of the masterpieces reflecting how the ideologies and artistic philosophies advanced during that time. ThisRead MoreHow Was Political Grandeur And Dignity Articulated Through Early 19th Century Architecture?1286 Words   |  6 PagesHow was political grandeur and dignity articulated through early 19th century civic architecture in Paris? Use specific examples. 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Our goal is to study more specifically the Neoclassical era, because this period in France gave a newly and creative sense of style in both the arts and architecture that was very similar to those in ancient Rome and Greece (Craske, 1997). During this conflict it caused people to recognize social status and freedom of dress. This revolt caused civiliansRead MoreEssay on Standards and Perceptions of Male Bearty Throughout History2078 Words   |  9 Pagessupernatural, biblical figures, and idealized bodies, to name a few. Some of the time periods that illustrate the importance of male beauty and image are the Baroque period, Neoclassical, Romanticism, Realism, the 20th century, and the present. The Baroque era began in Europe during the 17th century and was a time of religious conflict. This style in art was modified by different cultures in Europe to express the ideals and beliefs of each culture. Three styles emerged that became known as Florid BaroqueRead MoreThe Great Leaders Have Used The Power Of Architecture3601 Words   |  15 PagesThroughout history, great leaders have used the power of architecture to convey the fundamental ideas that formed the base of their societies. Immense amounts of money, power and time have been poured into monumental buildings over the centuries; testament to the importance humanity places on grand symbols. Classical architecture is some of the most timeless and long lasting architecture the world has ever seen. 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Are you doing Hard work or Smart work Free Essays

Dr. S. B. We will write a custom essay sample on Are you doing Hard work or Smart work? or any similar topic only for you Order Now Kishor and Swapnil M. BhagatThese days, working smart is a talk of town. If you only work hard, you may not land where you want to be always. If you want to achieve success, you need to work ‘Smart’. So, isn’t it important to work hard?A story of two woodcutters arguing which of them will cut more woods during a day is pertinent to explain the above point. First they worked at one speed. But in an hour one of them has heard, that the other one stopped cutting trees. They were working almost synchronously, when the first woodcutter heard that his opponent has stopped again. The first woodcutter continued working, feeling the smell of victory. This lasted all day long. Each hour one of the woodcutters stopped for ten minutes and the other one continued to work. When time expired, the first woodcutter, who worked without any stopping, was absolutely sure that he won the prize. He was very surprised to know that was mistaken. How did that happen? He asked his partner. Each hour I heard that you have stopped the work for ten minutes. How could you cut more trees than I? It’s impossible! It is very simple, in fact, answered the second woodcutter. Each hour I stopped the work for ten minutes. And when you were cutting the trees, I sharpened the axe.The gist of above story is simple, smart workers always take small pauses but they use these pauses to sharpen their axes. Working hard and working smart are two different things. Smart work teaches you to be more productive with your time. If you are happy with your current level of success, then smart work will surely allow you the luxury of not having to work as hard as you otherwise would. But if you want to reach the pinnacle of success in your chosen field, then smart work alone won’t really help. Many people think that hard work goes largely unnoticed. They believe that unless you are ‘smart’ about letting others know that you are working hard, you remain a drudge. They call hard work a kind of drudgery. They are more interested in letting the ‘boss’ know that they are working hard.Hard Work is when one does some work dedicatedly. Smart work is when someone does the same amount of work, but faster and more efficiently. You must give it your all from the moment you wake up to the moment you go to sleep. While this is true, it can also be said that someone might be able to do the same amount of work in less amount of time, by working smarter and more efficiently i.e. the most important trait of the smart worker is his ability to do work differently. And working differently means working smart. Rightly said by Shiv Khera:†Winners don’t do the different things but they do the things differently.†Smart workers believe in Specific, measurable, attainable, result oriented and time bound work and therefore they are called smart as they believe in doing the things differently as compare to normal approach followed by most. In short, Smart workers use new techniques and tools in order to improve productivity. Many people work hard, but only a few become really successful. This clearly tells that smart work really makes the difference.Smart workers do believe more in creative work. They can manage and handle even the worst situations bravely and always follow never to give up attitude. Hard workers believe in doing their work without any complaints. Smart workers always look at the brighter side of life. Smart workers are experts in managing time. And as someone said rightly that a person, who can manage time, can manage everything very well. Smart workers do create the opportunities not only for themselves but also for the others. Smart workers are innovative and bold. They believe in accepting new challenges and accomplishing the tasks skilfully. Smart workers have control over themselves and so they can control the external world. If you fail to control yourself then you will be controlled by others. One has to be mentally strong enough to control oneself to do this diligently. Hard workers get mentally strong by doing their work regularly and earnestly. Smart workers never wait for the right time to come rather they make the best use of everything at every time. To succeed in life, one has to always keep moving forward. How apt it is to quote Martin Luther King Jr’s thought provoking words: â€Å"If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.† Smart workers do follow this mantra of moving forward in spite of all the hurdles they face on their way. This positive attitude of moving forward makes smart workers in real sense smart. If you really want to succeed in life then do not forget that there is no short cut to success. No doubt you will have to be work harder but smart worker is the one who will be able to achieve more within the limited time and resources at his disposal. Few tips to become a smart worker:Have a Definite Goal and Narrow Down on Your Focus until achieved.Have Frequent Appointment within YourselfBuild only on your strength and Work around Your Weaknesses.Go on vacations and Practice giving yourself RewardsDo not procrastinate your responsibilities as every new responsibility gives an insight to do the things in a rejuvenated manner. Start observing the things how people are doing each work and think the way you can have done the same work in a better manner. Create a Good Working Space around You.ConclusionRemember, we can’t do smart work without doing hard work at same time. Of course, you have to be ‘Smart’ about working hard especially in Corporate life and in all strategic decision making processes, but at the same time one should not also forget the importance of hard work in our life. Just being smart or working smart is only half of the real story. Smart work is about making the right strategy, about following a disciplined work culture. Hard work translates your vision and ideas into results. The fact remains that hard work and smart work must go hand in hand to be successful.Dr. S. B. Kishor ; Swpanil M. BhagatSardar Patel Mahavidyalaya, Chandrapurs.b.kishor.spc@gmail.commiles2goswapnil@gmail.com How to cite Are you doing Hard work or Smart work?, Papers

The Most Beautiful Word in the English Language free essay sample

You’re one of the shooters, and you know for a fact that there are two University scouts amongst the spectators that are very eager to choose one girl for a scholarship. Suddenly you’re in the circle and the ball is passed to you, you get ready to take the shot†¦ but then†¦ you see the other shooter for your team with an expression that cannot be described on her face. You know she is jealous and disappointed in herself for not being in your shoes. You know how hard she has worked for this. Now you realize that you are faced with the task of deciding to shoot, score and win the scholarship to the school of your dreams†¦ Or pass the ball to your teammate and let her take the shot. In the last second, to everyone’s utter amazement, you pass the ball to her which allows her to shoot and score. We will write a custom essay sample on The Most Beautiful Word in the English Language or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The crowd goes nuts as the siren blares and it’s announced that your team has won. After the match, the two scouts decide to sponsor both of you for your exceptional skills! So now, after hearing that story, what is the lesson to be learned? This story shows an act of HUMILITY. Ask yourself if you would have made the same move if you were placed in that situation. C. S Lewis once said that humility is not thinking less of yourself, its thinking of yourself less. Humility is the quality of being modest, respectful, and lacking pretence, but is often misunderstood as being meek. A while ago, somebody mentioned to me that windowsill was voted the most beautiful word in the English language. What many people don’t realise is that words have enormous power. They can make us erupt into laughter or bring tears to our eyes. They can influence, inspire, manipulate and shock. They can build and destroy. Some words have different effects on different people. An example of this is â€Å"humility†. It is one of those words that are mostly one-sided. Some people, like me, love the word and all it stands for. Some people almost fear it and link it with lack of self-confidence or timidity. In the novel, ‘The Kite Runner’, Hassan is seen as a humble little boy who takes the blame for Amir’s constant misbehaviour, not because he is meek and vulnerable, but because he loves Amir and would do anything for him. John Ruskin said that he believes that the first test of a truly great man is in his humility. Humility is one of Hassan’s greatest assets, and to me it stands out the most. There are so many benefits to practicing humility. It improves relationships, reduces anxiety, encourages more openness and less self-pretence, and it increases ones self-confidence. For me, it replaces windowsill as the most beautiful word in the English language.

Marketing Strategy and Product Price

Questions: Develop a proposal for a global strategic marketing plan for a business chosen from the introduction to add two new products and/or services in which you do the following: Identify two new products and/or services for the company to add. Discuss three ways you determined that these products and/or services would be the most feasible and potentially profitable for the company to add. Explain one competitive advantage to the company that will be attained by offering each new product and/or service. Recommend the channels you would use for both mass media and social media. Justify why you chose those channels based on market segmentation. Determine the pricing structure based on the following points: consumer preferences of the real-world competition marketing analysis of the real-world competition Discuss the customer relationship management system you prescribe to track product inquiries and sales. Discuss the inherent risk(s) associated with launching the new products and/ or services. Discuss the risk(s) associated with not launching the new products and/or services. Answers: Introduction: The project identifies the various aspects of marketing function, Management of customer relationship on evaluation of feasibility of a business, entrepreneurial enterprise and marketing strategy. In order to understand these aspects in a pragmatic view, a restaurant industry is chosen. This is because this industry depends highly on its products and its customer services. A restaurant named Day Delicacy is formed with a business proposal so as to develop a strategic global marketing arrangement that has introduced one new product and a service strategy through which it expects to make a mark in the global market. The project also focuses on the possibility of negative and positive outcomes and a basic analysis of the product acceptance. About the Company: With an objective to provide healthy, nutricious and tasty food Day Delicacies was established. The purpose of day Delicacies was not only to make an impression on their customers with the quality of foods serviced, but also with their customer services. Along with profitability management it also aims to retain and attract new customers. Mission: The mission of Day Delicacies is to establish a good relationship with their customers with a premium quality of natural foods provided by them. The existence of the restaurant depends on the number of customers. In order to attract more customers the company has made its stores available in almost half of the USA with a great ambience for people to spend their quality time along with delicious food. Vision: The company visualizes its future as a leading global restaurant with menus of more than 200 types of foods available in each branch. With continuous innovative strategy and quality service by employing creative and efficient employees the company also seeks to establish itself as a good restaurant with a high level of employee satisfaction. The New Product Service: Day Delights: This is a special service that provides early morning breakfast and lunch for their customers, there will be home delivery of foods starting form as early as 5 am in the morning. The service not only ensures immediate delivery but also the temperature of food delivered. Choice Checker: It is a search engine provided in the online website of Day Delicacies, where the choice checker offers customers to select twenty exotic flavors for their product in any food category. And if the desired flavors are not available then the customers can provide a suggestion query in the website. It is now common trend in USA of having a strict healthy diet throughout the day. The world has become heath conscious, People are looking not only for good quality food but also healthy food that aids digestion (National Restaurant Association, 2015). Starting with alcohol to ice cream Companies, every company is putting great efforts into making their products natural and healthy. Today various mobile applications offer, to check peoples health and therefore people can control various health issues. The aim of Day Delicacies through day delight is to provide a healthy early breakfast and lunch starting from 5 a.m. (Lury, 2011). Three ways in which Day delights and Choice Checkers would be feasible because: A new concept in the market: The concept of delivering breakfast at ones doorstep is considered as a new concept in comparison to its competitors. It is a fact that consumers are busy and time is of the essence, with that in mind Days delight provides healthy breakfast and lunch (Griskevicius Kenrick, 2013). Location: The locations of Day Delicacies are in certain areas where the population is closer and transportation facilities are easily accessible. Time: the time factor is an important criterion which would ensure the customers are going to order more service and products for their daily consumptions. It is the duty of a seller of hot food to understand the value of time and quality of food (Shimomura Kimita, 2013). The same time the customers do not wish to have spicy and delicious heavy food early morning. Instead of cold leftover in the refrigerator Day Delicacies aims to serve their customers fresh hot foods. Moreover the service not only available in their residence but also at their place of work (Otnes Tuncay-Zayer, 2012). Competitive Advantage: Competitive advantage is the gain over extra benefit provided by one company in order to compete with another (Barney and Hesterly, 2010). Today companies invest highly on their strategic implementation of their innovative ideas. It provides an edge over a companys rivals to create more customer value for its consumers and shareholders. In the restaurant industry competitive advantage determines the sustenance of a restaurant (Hill and Jones, n.d.). Following the product or service differentiation the strategy of delivering packed hot breakfast to their customers is one of the competitive advantages of Day Delicacies over its competitors. Other restaurant chains serve deliverable foods after ten; their office workers who had to go to their work early in morning and who wish to have early breakfast would enjoy the service (Hassan Craft, 2012). Apart from that the freedom provided for customers to choose their flavors in any food product guarantees support to the innovative ideas of their customers. This attempt is not only to enable the customers have their choice of food but also to feel as a part of the restaurant (Reuvid, 2014). The service or product differentiation is achieved through providing uniqueness in their products. A unique service or product is hard to maintain because after a while it becomes familiar (Sanders Huefner, 2012). Channels for mass media and social media: A method that conveys information about a new introduced service or product is known as promotion. If once the target market is observed then it becomes easier to create and implement a promotional strategy (Hooley Nicoulaud, 2011). In order to inform customers about a new service or new product it is necessary to advertise the product with the help of social or mass media. The target audience for this promotion will be working people; student or college goers who do not get ample scope to do their breakfast (Kardes, Cline Cronley, 2011). The target audience for the Choice Checkers will be those who love to experiment with various culinary dishes. The channels for promoting the new services will be: Television: entertainment and infotainment channels. Social Networks like Twitter face book. Social Websites: YouTube, burp, blogging websites, travel and food websites. Print media Television: entertainment and infotainment channels. The entertainment and infotainment is generally followed by audience of all age group (Biagi, 2012). If along with business information channels and entertainment channels the advertisement is broadcasted then it would make an impression in the viewers mind (Bui, Huggins, Hwang, White Erbas, 2010). b) Social Networks like Twitter face book. Today the working population along with the teenagers is very much addicted to social networking sites like face book and twitter (Seward, 2015). Even celebrities are on network and creating a homepage and a special account for customer interaction would also enhance the relationship and will be able to provide required information. c) Social Websites: YouTube, burp, blogging websites, travel and food websites. Nowadays in YouTube a typical trend has been tracked where an advertisement of 1 min is shown in any video one wish to look for. This kind of advertisement would work well with the type of promotional strategy (Klapdor, 2013). Apart from that website like burp which provides a critical review of the quality of food followed by many food lovers (Hassan Craft, 2012). A review on the Choice Checkers would enhance the number of customers. Blogs of food critique also helps the customer to decide. Print media: travel and food magazine, general magazine, newspapers (entertainment and business sections). Print media which are followed in US like business journals and entertainment acquires a good number of viewers for advertisement (Blakeman, n.d.). Apart from newspapers, travel and food magazines will convey the two services of Day Delicacies to consumers who will have interest in healthy, Tasty, and delicious foods. Pricing Structure: Consumer preferences: based on the target audience their preference is analyzed. The target audience here is the working group (Spender, n.d.). The working or earning group is targeted for Day Delicacies because this group will be benefitted with this kind of service. They are generally busy to conduct their daily task (Pride Ferrell, n.d.). For customers with the desire to taste something new, Choice Checkers is provided. This means customers belonging to the different age group can afford quality healthy eating. Market analysis: The pricing strategy for Day delights will be medium targeting the incoming group affordability of their food. category degree Average Income of the group high demand for heavy food medium Expected days of service high Range of choice by the customer low Expected range of price Medium. The pricing strategy for Choice Checkers: For the choice checkers the target customers are younger generation, this type of food is not meant for daily service, moreover the exotic flavors are costly so this service would cost a little more than Day Delights. category degree Average Income of the group Medium, low demand for heavy food high Expected days of service low Range of choice by the customer high Expected range of price high The price discrimination is not based on the income level but the frequencies of available food. Depending on the response of Choice checkers the price would be decreased. Similarly strategy would follow in case of Day Delights. Customer Relationship management System to track product inquiries and sales: Customer relationship system which can be used for customer sales and inquiries will be via online. Online portal: a website that will be constantly monitored by the customer service section. The Facebook page and the twitter group would also collect feedback (Pires Stanton, n.d.). Helpline Service: phone numbers and directories will be provided to maintain customer complaints and orders. Customer Feedback System: A mobile application is provided so that the customer gets constant update about the service. Customer Survey: a customer survey must be conducted on a monthly basis so as to be aware of queries know any query and expectations customers may have. Inherent Risk of product launch: Day Delights: The customers demand may not be much: Initially the customer may not want to pay extra for making their breakfast. The concept of buying breakfast may seem to be irrelevant. Initially the concept will be a little Cost effective: the cost for initializing the strategy will be more because. The management have to keep in mind that people would buy things only when they will be cheap and reasonable. Customer acceptability will differ: the customer may not accept the fact that they actually have to buy breakfast, instead they could make instant food or have frozen food or even buy food from the cheap food store. A new product launch without a good brand name always suffers the risk of acceptability. Risk of taste and preference acceptability: the customer may or may not prefer the taste or the quality of food it is because healthy foods are not always tasty as Day Delicacy wants to provide healthy food and wants to make good quality as well so it may happen that consumer may not prefer the taste of the product. Delay and unanticipated cost: the cost which has been fixed for the service may become hard to maintain. In that case expert financial analysts suggestions are needed to be consulted which may result in more investment for the service launch. The projected sales may not bring satisfactory return on investment; the biggest risk that every product or service launch is being confronted by an organization is the unsatisfactory return on investment. Risk in economic terms for fixing price: the relevance of launching the product and the taxation to be charged for that may make the service more cost effective for Day Delicacy. Risk associated with not launching of new products: Risk of other companies gaining competitive advantage: there are chances that without launching a product Day delicacy may become just like another company with same product availability and no innovative strategy. The extent of risk is low yet competitors may get the advantage of launching new and innovative product. Risk of customer relation being hampered: the market competition is high and other restaurants always try to retain customers and welcome new customers, so they would try their level best to make more customers which mean Day Delicacy may lose its present customer. Launching a product mean making their customer believe that the restaurant is making effort for satisfying their customer. Hence the relationship would ruin if the customer feels that no new initiative is taken for satisfying them. Risk Analysis: For launching the services: Risk factors Degree of Impact Elimination measures 1.Low customer demand Low Advertising and promotion with a message conveying the importance of having healthy food at breakfast. 2.cost effective high Use of cheap yet good quality ingredients. 3. customer acceptability medium Market research to be conducted bout the product. 4.taste and preference medium At first make a review from the food critique or testers. 5.Unanticipated cost high Try to control high expense on the project with proper measures 6.unsatisfactory return on investment high Initially the company has to be optimistic with enough financial funds and backup. 7.taxation factor high This influence the price, so the price needs to be within the boundary. For not launching the services: Risk factors Degree of impact Elimination measures. Competitive advantage high Launching the product. Customer relationship Low Making customer service more effective. 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